Old media is dying…

The clas­sic old­timer magazine Reader’s Digest is going bank­rupt. Or maybe it is more cor­rect to say that the Reader’s Digest Asso­ci­ation is try­ing to sur­vive after reach­ing an agree­ment with its cred­it­ors to reduce debt. So the magazine will maybe sur­vive under bank­ruptcy pro­tec­tion. My father used to read...

Illuminated logo

Rival logo illuminated through red wine

Taken by sur­prise I had a glass of Italian red with a rock star at the Rival bar in Stock­holm. He put his glass on the paper nap­kin, and to our amazement the prin­ted logo was col­oured red by a spot­light shin­ing through the wine in the glass. One chance...

  • By petter
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Victory of “Dead-Tree” Communication

Accord­ing to a recent report in Knowledge@Wharton, mar­ket­ing in print is so much more effect­ive than in digital media. Actu­ally, it is the print that drives the traffic to the web sites! The find­ings were sup­por­ted by sev­eral com­ments to the article. The report was also referred to in the Print...

Digital media are overrated!

An IT researcher at the Hel­sinki Insti­tute for Inform­a­tion Tech­no­logy (HIIT) told me that the digital media as web and e-mail are over­rated. Paper and print ar often super­ior. But we are lack­ing (simple) tools to cre­ate prin­ted products (user-generated print media). Unfor­tu­nately, there is no actor that takes this...

What is innovativeness?

I asked Rolf Jensen (of Dream Com­pany): What do we actu­ally mean with INNOVATIVENESS? Can it at all be meas­ured? What does it take to define a per­son, a group, a com­pany or a region (city/country) as truly innovative? Rolf Jensen answered: Dear Pet­ter Kolseth, Innov­a­tion is used in a...

Can an old company turn modern?

I read Gary Hamel’s new book The Future of Man­age­ment with enthu­si­asm and frus­tra­tion. He sets the tone already in the pre­face with the fol­low­ing statement: Most com­pan­ies have a roughly sim­ilar man­age­ment hier­archy (a cas­cade of EVPs, SVPs, and VPs). They have ana­log­ous con­trol sys­tems, HR prac­tices and plan­ning...