marketing – a petter idea

No more bowling…

petter — Tue, 03 Apr 2012 19:58:21 +0000

Ninni Lindertz, Senior Marketing Strategist at Facebook Nordic, gave an inspirational talk at the “Guldägget inspirerar” event. Ninni put forward bowling as an example of how marketing used to be done. Taking a full-size bowling ball and trying to strike down as many pins as possible in one go. In a world of Social Media, bowling is not a preferred strategy. She mentioned Nike’s Write the future ad that first appeared on their Facebook page. Not being the official sponsor, one might still say that Nike won the branding championship. According to Business Week, Nike’s chief marketing officer Davide Grasso has stated that Facebook “is the equivalent for us to what TV was for marketers back in the 1960s.” The takeaway is that marketers should no longer try bowling, but going social by design. A working metaphor would be to play the pinball game.

För svenska läsare finns Ninnis presentation på Vimeo.

Killing creativity…

petter — Sun, 10 Apr 2011 09:58:51 +0000

Youngme Moon who is the Donald K. David Professor of Business Administration and Senior Associate Dean at Harvard Business School has compiled an “anti-creativity checklist” that gave me a total flash back to my earlier employer. I believe I heard at least 80% of her sentences. Numbers 1-4 relate to colleagues which make them less relevant. Most of my colleagues were just as frustrated as I was. Number 11 is about underestimating your customers – They’re not ready for that, or That’s not what they’re asking for – I heard that just too often.

Please enjoy the video!

Marketing and Social Media Trends

petter — Tue, 22 Mar 2011 21:19:41 +0000

In his blog on influential marketing, Rohit Bhargava who works at Ogilvy has listed 15 social media trends that are changing the world of marketing.
I especially favour his No. 1 Likeonomics that shows how a Like by the right person on a Facebook page may mean more than a major campaign in print.
His No. 5 Rise of Curation is another favourite, with examples like paper.li and the iPad apps Flipboard and Zite.
No. 9 Appification of the Web is yet another interesting aspect, also described by Chris Anderson and Michael Wolff in their Wired article The Web Is Dead. Long Live the Internet.
You can watch Rohit’s presentation here and judge for yourself.