Digital media are overrated!
64 x served & 18 x viewed
An IT researcher at the Helsinki Institute for Information Technology (HIIT) told me that the digital media as web and e-mail are overrated. Paper and print ar often superior. But we are lacking (simple) tools to create printed products (user-generated print media). Unfortunately, there is no actor that takes this really seriously. The digital media industry just don't get it with paper media. The paper industry has as always its focus on the large paper mills, with hundreds of thousands of tonnes that are "allocated" to different markets. The graphic industry is fully occupied with becoming certified printers according to the ISO 12647 standard.
Who will take the first step?
Read Risto Sarvas post here:
The industry must show both consumers and businesses that paper is often far superior to digital alternatives. Finally, the industry must accept new design and business perspectives such as human-centric design and user-generated content.
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