Digital media are overrated!

87 x served & 36 x viewed

An IT research­er at the Hel­sinki Insti­tute for Inform­a­tion Tech­no­logy (HIIT) told me that the digit­al media as web and e-mail are over­rated. Paper and print ar often super­i­or. But we are lack­ing (simple) tools to cre­ate prin­ted products (user-gen­er­ated print media). Unfor­tu­nately, there is no act­or that takes this really ser­i­ously. The digit­al media industry just don’t get it with paper media. The paper industry has as always its focus on the large paper mills, with hun­dreds of thou­sands of tonnes that are “alloc­ated” to dif­fer­ent mar­kets. The graph­ic industry is fully occu­pied with becom­ing cer­ti­fied print­ers accord­ing to the ISO 12647 stand­ard.

Who will take the first step?

Read Risto Sar­vas post here:
The industry must show both con­sumers and busi­nesses that paper is often far super­i­or to digit­al altern­at­ives. Finally, the industry must accept new design and busi­ness per­spect­ives such as human-cent­ric design and user-gen­er­ated con­tent.

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