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We intend to achieve world-class process efficiency by implementing a systematic and quality-related improvement of processes and cost-efficiency in our production, sales and administration. We thereby hope to secure long-term competitiveness and generate strong cash flows that can be used for profitable growth. This is a real-life statement from a high executive. Is there a hidden agenda? What might seem incredible today will be quite natural to most of us five years from now. Since we have gradually become more used to the high speed of development, I believe that we will not have to wait the full ten years to feel comfortable with having our computers do the thinking for us.
Or is it merely a creative formulation of no other plan than sacking people?
Douglas Adams – author of the Hitchhiker’s Guide to the Galaxy – explained to us that
Watch the videos!
Read more here
FORM – Digital magazine prototype from Kim Carlos Rehn on Vimeo.
]]>För svenska läsare finns Ninnis presentation på Vimeo.
]]>This will be the fifth Creative Summit and my plans are that it will be my first.
Will I be seeing you there?
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Oh yes, Kodak missed the opportunity to prosper from their innovations in digital imaging and the digital camera. So how come they didn’t see what was coming? I guess they were just too stuck in their old business model of making film that had made them fortunes over decades. When you’re feeling comfortable with the old and the old still brings in some money, it seems impossible to look up and get a grasp of the long view. At least not without taking help from a outsider that isn’t trapped in the present.
Another similar example is Nokia, who were so certain on their own technology and design that they ignored the iPhone as just a geeky gadget with no commercial potential. Frank Zappa and the Mothers of Invention met a similar reaction from a record company director – no commercial potential. The favorite act of that record company later ended up doing background singing for the Mothers!
In their time, Kodak used some of their money to become the main supporter of the College of Imaging Arts and Sciences at the Rochester Institute of Technology, and the RIT School of Print Media. This might have been a unplanned foresight of their more recent focus on digital production printing systems. Rumors say that Kodak will launch a newspaper version of the Prosper inkjet press that will run at 300 meters/min and will be able to print the impressive equivalent of 3,098 64-page tabloid newspaper/hour. Ironically, this may be another mistake, putting their hope to another industry that is reluctant to understanding the need for change. Most newspaper companies just don’t get it! It seems however like Kodak is making moves towards other business areas within printing and publishing, like magazines.
You can read more about Kodak’s reorganization on the web. Under the heading Leadership Insights you can find two informative videos.
It may seem that this is a US only problem, but it actually is directed against the Internet globally.
Please watch the whole video and act!
If you’re on an iOS gadget you may click this link to watch the video.
]]>For more comments on shareholder value not being a wise strategy, please read Steve Denning’s column in Forbes: The Dumbest Idea In The World: Maximizing Shareholder Value.
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