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Youngme Moon who is the Donald K. David Professor of Business Administration and Senior Associate Dean at Harvard Business School has compiled an “anti-creativity checklist” that gave me a total flash back to my earlier employer. I believe I heard at least 80% of her sentences. Numbers 1–4 relate to colleagues which make them less relevant. Most of my colleagues were just as frustrated as I was. Number 11 is about underestimating your customers – They’re not ready for that, or That’s not what they’re asking for – I heard that just too often.
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