Paper industry has lost almost its entire glow, the recent recession almost wiping out any remaining aura. Earlier on, even visiting groups of students were treated with good food and drink. Nowadays, they are often not even welcome since there are no resources to receive visiting groups, and if they are allowed on, a cup of coffee and a dry biscuit is enough.
Recently, Amer Sports (owner of Salomon, Wilson, Atomic) were proud to announce to new executives that they recruited from Stora Enso. Sports is today obviously much more attractive than paper.
Jussi Siitonen appointed Amer Sports Senior Vice President, Finance