Tag Archives: digital media

Reading on the beach

iPad and Kindle Reading Speeds

In one of his WhatTheyThink Videos, Frank Romano alerted me on an interesting study on the usability of eBooks. The original article was from Jakob Nielsen’s Alertbox, July 2, 2010.  It was a fairly small study comprising only 24 people. Each person was tried on four reading conditions: a printed book, a PC, an iPad, and a Kindle 2.

The text was a short story by Ernest Hemingway, which according to Frank is easy to read, because it’s all simple sentences, virtually no semicolons, no em-dashes, it is basic writing.  The result was that reading the e-book version was slightly slower than reading the print. Both the iPad and the Kindle rated as high in terms of satisfaction as the printed book.  But the test persons were not happy with the PC — reading a PC felt like being at work.  The conclusion is that well-designed eBook readers provide as good a reading environment as the printed book. With the strong development of tablets, there is obviously a strong future for eBooks. This future is maybe already here, since Amazon recently reported that Kindle books are outselling printed books.

The printed book may still be preferred on the beach

Digital media are overrated!

An IT researcher at the Helsinki Institute for Information Technology (HIIT) told me that the digital media as web and e-mail are overrated. Paper and print ar often superior. But we are lacking (simple) tools to create printed products (user-generated print media). Unfortunately, there is no actor that takes this really seriously. The digital media industry just don’t get it with paper media. The paper industry has as always its focus on the large paper mills, with hundreds of thousands of tonnes that are “allocated” to different markets. The graphic industry is fully occupied with becoming certified printers according to the ISO 12647 standard.

Who will take the first step?

Read Risto Sarvas post here:
The industry must show both consumers and businesses that paper is often far superior to digital alternatives. Finally, the industry must accept new design and business perspectives such as human-centric design and user-generated content.