Warning: Constant ABSPATH already defined in /customers/7/6/5/nsieme.se/httpd.www/wp-config.php on line 26

Warning: Cannot modify header information - headers already sent by (output started at /customers/7/6/5/nsieme.se/httpd.www/wp-config.php:26) in /customers/7/6/5/nsieme.se/httpd.www/wp-includes/feed-rss2.php on line 8
<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Facebook &#8211; a petter idea</title>
	<atom:link href="http://nsieme.se/tag/facebook/feed/" rel="self" type="application/rss+xml" />
	<link>http://nsieme.se</link>
	<description>Trying hard to get it right – please, be patient</description>
	<lastBuildDate>Sat, 28 Apr 2012 07:49:38 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.1.6</generator>

<image>
	<url>http://nsieme.se//images/2015/06/cropped-nsieme-consulting_wide-32x32.png</url>
	<title>Facebook &#8211; a petter idea</title>
	<link>http://nsieme.se</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>No more bowling…</title>
		<link>http://nsieme.se/no-more-bowling/</link>
					<comments>http://nsieme.se/no-more-bowling/#respond</comments>
		
		<dc:creator><![CDATA[petter]]></dc:creator>
		<pubDate>Tue, 03 Apr 2012 19:58:21 +0000</pubDate>
				<category><![CDATA[creativity]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<guid isPermaLink="false">http://nsieme.se/?p=1341</guid>

					<description><![CDATA[Ninni Lindertz, Senior Marketing Strategist at Facebook Nordic, gave an inspirational talk at the &#8220;Guldägget inspirerar&#8221; event. Ninni put forward bowling as an example of how marketing used to be done. Taking a full-size bowling ball and trying to strike down as many pins as possible in one go. In a world of Social Media, [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Ninni Lindertz, <a href="http://www.resume.se/nyheter/media/2012/02/03/hon-gillar-sitt-jobb/" target="_blank">Senior Marketing Strategist at Facebook</a> Nordic, gave an inspirational talk at the &#8220;<a href="http://plancast.com/p/ao3m/guldgget-inspirerar-293" target="_blank">Guldägget inspirerar</a>&#8221; event. Ninni put forward bowling as an example of how marketing used to be done. Taking a full-size bowling ball and trying to strike down as many pins as possible in one go. In a world of Social Media, bowling is not a preferred strategy. She mentioned Nike&#8217;s <a href="http://adsoftheworld.com/media/tv/nike_write_the_future" target="_blank">Write the future ad</a> that first appeared on their Facebook page. Not being the official sponsor, one might still say that Nike won the <em>branding championship</em>. According to <a href="http://www.businessweek.com/magazine/content/10_40/b4197064860826.htm" target="_blank">Business Week</a>, Nike&#8217;s chief marketing officer Davide Grasso has stated that Facebook &#8220;is the equivalent for us to what TV was for marketers back in the 1960s.&#8221; The takeaway is that marketers should no longer try bowling, but going social by design. A working metaphor would be to play the pinball game.</p>
<p><a href="http://nsieme.se/2012/04/03/no-more-bowling/img_1051/" rel="attachment wp-att-1343"><img decoding="async" loading="lazy" class="aligncenter size-medium wp-image-1343" title="IMG_1051" src="http://nsieme.se//images/2012/04/IMG_1051-300x270.jpg" alt="" width="300" height="270" srcset="http://nsieme.se//images/2012/04/IMG_1051-300x270.jpg 300w, http://nsieme.se//images/2012/04/IMG_1051-524x471.jpg 524w, http://nsieme.se//images/2012/04/IMG_1051.jpg 661w" sizes="(max-width: 300px) 100vw, 300px" /></a></p>
<p>För svenska läsare finns Ninnis presentation på <a href="https://vimeo.com/39765718" title="Ninni Lindertz på Guldäggsseminariet" target="_blank">Vimeo</a>. </p>
]]></content:encoded>
					
					<wfw:commentRss>http://nsieme.se/no-more-bowling/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
	</channel>
</rss>