Victory of “Dead-Tree” Communication
91 x served & 16 x viewed
According to a recent report in Knowledge@Wharton, marketing in print is so much more effective than in digital media. Actually, it is the print that drives the traffic to the web sites! The findings were supported by several comments to the article.
The report was also referred to in the Print CEO Blog, again with a supportive comment about the positive effect of combining blogging and print advertising.
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