a petter idea

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Victory of “Dead-Tree” Communication

March 24th, 2008 · No Comments · printing & publishing

108 x served & 19 x viewed

Accord­ing to a recent report in Knowledge@Wharton, mar­ket­ing in print is so much more effect­ive than in digit­al media. Actu­ally, it is the print that drives the traffic to the web sites! The find­ings were sup­por­ted by sev­er­al com­ments to the art­icle.

The report was also referred to in the Print CEO Blog, again with a sup­port­ive com­ment about the pos­it­ive effect of com­bin­ing blog­ging and print advert­ising.

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