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{"id":1341,"date":"2012-04-03T20:58:21","date_gmt":"2012-04-03T19:58:21","guid":{"rendered":"http:\/\/nsieme.se\/?p=1341"},"modified":"2012-04-28T08:49:38","modified_gmt":"2012-04-28T07:49:38","slug":"no-more-bowling","status":"publish","type":"post","link":"http:\/\/nsieme.se\/no-more-bowling\/","title":{"rendered":"No more bowling\u2026"},"content":{"rendered":"<p>Ninni Lindertz, <a href=\"http:\/\/www.resume.se\/nyheter\/media\/2012\/02\/03\/hon-gillar-sitt-jobb\/\" target=\"_blank\">Senior Marketing Strategist at Facebook<\/a> Nordic, gave an inspirational talk at the &#8220;<a href=\"http:\/\/plancast.com\/p\/ao3m\/guldgget-inspirerar-293\" target=\"_blank\">Guld\u00e4gget inspirerar<\/a>&#8221; event. Ninni put forward bowling as an example of how marketing used to be done. Taking a full-size bowling ball and trying to strike down as many pins as possible in one go. In a world of Social Media, bowling is not a preferred strategy. She mentioned Nike&#8217;s <a href=\"http:\/\/adsoftheworld.com\/media\/tv\/nike_write_the_future\" target=\"_blank\">Write the future ad<\/a> that first appeared on their Facebook page. Not being the official sponsor, one might still say that Nike won the <em>branding championship<\/em>. According to <a href=\"http:\/\/www.businessweek.com\/magazine\/content\/10_40\/b4197064860826.htm\" target=\"_blank\">Business Week<\/a>, Nike&#8217;s chief marketing officer Davide Grasso has stated that Facebook &#8220;is the equivalent for us to what TV was for marketers back in the 1960s.&#8221; The takeaway is that marketers should no longer try bowling, but going social by design. A working metaphor would be to play the pinball game.<\/p>\n<p><a href=\"http:\/\/nsieme.se\/2012\/04\/03\/no-more-bowling\/img_1051\/\" rel=\"attachment wp-att-1343\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-1343\" title=\"IMG_1051\" src=\"http:\/\/nsieme.se\/\/images\/2012\/04\/IMG_1051-300x270.jpg\" alt=\"\" width=\"300\" height=\"270\" srcset=\"http:\/\/nsieme.se\/\/images\/2012\/04\/IMG_1051-300x270.jpg 300w, http:\/\/nsieme.se\/\/images\/2012\/04\/IMG_1051-524x471.jpg 524w, http:\/\/nsieme.se\/\/images\/2012\/04\/IMG_1051.jpg 661w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>F\u00f6r svenska l\u00e4sare finns Ninnis presentation p\u00e5 <a href=\"https:\/\/vimeo.com\/39765718\" title=\"Ninni Lindertz p\u00e5 Guld\u00e4ggsseminariet\" target=\"_blank\">Vimeo<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ninni Lindertz, Senior Marketing Strategist at Facebook Nordic, gave an inspirational talk at the &#8220;Guld\u00e4gget inspirerar&#8221; event. Ninni put forward bowling as an example of how marketing used to be done. Taking a full-size bowling ball and trying to strike down as many pins as possible in one go. In a world of Social Media, [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":1342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[32,17,15],"tags":[29,49,45,48],"_links":{"self":[{"href":"http:\/\/nsieme.se\/wp-json\/wp\/v2\/posts\/1341"}],"collection":[{"href":"http:\/\/nsieme.se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/nsieme.se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/nsieme.se\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"http:\/\/nsieme.se\/wp-json\/wp\/v2\/comments?post=1341"}],"version-history":[{"count":23,"href":"http:\/\/nsieme.se\/wp-json\/wp\/v2\/posts\/1341\/revisions"}],"predecessor-version":[{"id":1370,"href":"http:\/\/nsieme.se\/wp-json\/wp\/v2\/posts\/1341\/revisions\/1370"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/nsieme.se\/wp-json\/wp\/v2\/media\/1342"}],"wp:attachment":[{"href":"http:\/\/nsieme.se\/wp-json\/wp\/v2\/media?parent=1341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/nsieme.se\/wp-json\/wp\/v2\/categories?post=1341"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/nsieme.se\/wp-json\/wp\/v2\/tags?post=1341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}