Social media presence?

99 x served & 23 x viewed

Why do com­pan­ies chose to set up a pres­ence in social media? It makes much sense to find B2C com­pan­ies on Face­book and Twit­ter, but what about B2B? Stora Enso has chosen to fol­low no one and has tweeted only 29 times to its 532 fol­low­ers. What’s the pur­pose with a twit­ter account that looks like this?

Stora Enso twitter

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