No more bowling…

IMG_1045

Ninni Lindertz, Senior Mar­ket­ing Strategist at Face­book Nor­dic, gave an inspir­a­tional talk at the “Guldäg­get inspirerar” event. Ninni put for­ward bowl­ing as an example of how mar­ket­ing used to be done. Tak­ing a full-size bowl­ing ball and try­ing to strike down as many pins as pos­sible in one go. In...

  • By petter
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Being creative in She-left-you

Creative Summit is held in the North of Sweden during two days in June. Great minds from all over the world will gather to share, talk and think about how the communication industry will evolve in the future. Will I be seeing you there?

  • By petter
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Urbanized – an amazing story

Cityscape

Over half the world’s pop­u­la­tion now lives in an urban area, and 75% will call a city home by 2050. But not all cit­ies are exper­i­en­cing growth, some are actu­ally shrink­ing.Urb­an­ized is a fas­cin­at­ing doc­u­ment­ary about cit­ies, look­ing at strategies behind urban design of some of the world’s fore­most archi­tects,...

  • By petter
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How the mighty fall…?

Kodak Prosper S10 inkjet print heads

Oh yes, Kodak missed the opportunity to prosper from their innovations in digital imaging and the digital camera. So how come they didn't see what was coming? I guess they were stuck in their old business model of making film that had made them a fortune. When you're feeling comfortable with the old and the old still brings in some money, it seems impossible to look up and get a grasp of the long view. At least not without taking help from a outsider that isn't trapped in the present.

  • By petter
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This is Important!

Clay Shirky at the TED offices, January 2012

Clay Shirky explains the real problem with the SOPA/PIPA bill that the US Congress is about to make into a legislation that threatens to close down the Internet.

  • By petter
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Maximizing Shareholder Value

Lego businessman on bench

“On the face of it, shareholder value is the dumbest idea in the world. Shareholder value is a result, not a strategy… your main constituencies are your employees, your customers and your products. Managers and investors should not set share price increases as their overarching goal…

  • By petter
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Make it easy to find good reading

A public library in the Madrid metro

When in Mad­rid, I spot­ted a lib­rary for mod­ern com­mut­ing people. I won­der if any­thing like this may be found in other city met­ros? Maybe there is one in Stock­holm, even though I’ve never seen that…

  • By petter
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Social media presence?

Why do com­pan­ies chose to set up a pres­ence in social media? It makes much sense to find B2C com­pan­ies on Face­book and Twit­ter, but what about B2B? Stora Enso has chosen to fol­low no one and has tweeted only 29 times to its 532 fol­low­ers. What’s the pur­pose with...

Experience…

Exper­i­ence is what you get when you didn’t get what you wanted. Randy Pausch told us so in his now super-famous Last Lec­ture: Achiev­ing Your Child­hood Dreams that has now had more than 14 mil­lion views on You­Tube. This even exceeds the 12,5 mil­lion views of Steve Jobs’ 2005 Stan­ford...