a petter idea

petter shares his views and ideas

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Smoke screens?">Smoke screens?

May 15th, 2014 · No Comments · creativity, innovation, strategy

490 x served & 79 x viewed

We intend to achieve world-class pro­cess effi­ciency by imple­ment­ing a sys­tem­at­ic and qual­ity-related improve­ment of pro­cesses and cost-effi­ciency in our pro­duc­tion, sales and admin­is­tra­tion. We thereby hope to secure long-term com­pet­it­ive­ness and gen­er­ate strong cash flows that can be used for prof­it­able growth.

This is a real-life state­ment from a high exec­ut­ive. Is there a hid­den agenda?
Or is it merely a cre­at­ive for­mu­la­tion of no oth­er plan than sack­ing people?

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5 years from now…">5 years from now…

December 28th, 2012 · No Comments · creativity, innovation

511 x served & 101 x viewed

…you’ll no longer be amazed!

What might seem incred­ible today will be quite nat­ur­al to most of us five years from now.
Douglas Adams – author of the Hitchhiker’s Guide to the Galaxy – explained to us that  [Read more →]

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July 18th, 2012 · No Comments · creativity, digital media, eBooks & eReaders

453 x served & 71 x viewed

Sam­sung Galaxy has shown a new type of dis­play that can fold into two or four parts and can take the bang of a ham­mer without break­ing. The thin bend­able dis­play is (sup­posed to be) made of a graphene AMOLED mater­i­al that make it flex­ible and thin as a sheet of paper.
Read more here

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Clever usage of Mag+">Clever usage of Mag+

June 7th, 2012 · No Comments · creativity, digital media

470 x served & 82 x viewed

I have had the priv­ilege of super­vising two clev­er stu­dents on a thes­is for the Bach­el­or Degree in Graph­ic Arts Tech­no­logy at the Dalarna Uni­ver­sity. The pair of them, Kim Car­los Rehn and Agnes Forsell have addressed the top­ic Advert­ising in digit­al magazines: Place­ment and design of ads in iPad magazines. They made a video of how they transfered some of the print con­tent of the Swedish FORM Magazine to the Mag+ format. Watch the video and enjoy!

FORM – Digit­al magazine pro­to­type from Kim Car­los Rehn on Vimeo.

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No more bowling…">No more bowling…

April 3rd, 2012 · No Comments · creativity, digital media, marketing

510 x served & 87 x viewed

Ninni Lindertz, Seni­or Mar­ket­ing Strategist at Face­book Nor­d­ic, gave an inspir­a­tion­al talk at the “Guldäg­get inspirerar” event. Ninni put for­ward bowl­ing as an example of how mar­ket­ing used to be done. Tak­ing a full-size bowl­ing ball and try­ing to strike down as many pins as pos­sible in one go. In a world of Social Media, bowl­ing is not a pre­ferred strategy. She men­tioned Nike’s Write the future ad that first appeared on their Face­book page. Not being the offi­cial spon­sor, one might still say that Nike won the brand­ing cham­pi­on­ship. Accord­ing to Busi­ness Week, Nike’s chief mar­ket­ing officer Dav­ide Grasso has stated that Face­book “is the equi­val­ent for us to what TV was for mar­keters back in the 1960s.” The takeaway is that mar­keters should no longer try bowl­ing, but going social by design. A work­ing meta­phor would be to play the pin­ball game.

För svenska läsare finns Nin­nis present­a­tion på Vimeo.

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Being creative in She-left-you">Being creative in She-left-you

March 9th, 2012 · No Comments · creativity

439 x served & 53 x viewed

Cre­at­ive Sum­mit is held in the North of Sweden where the nature is right on your door­step and the mid­night sun shines almost through the night. Dur­ing two days in June, great minds from all over the world will gath­er to share, talk and think about how the com­mu­nic­a­tion industry will evolve in the future.

This will be the fifth Cre­at­ive Sum­mit and my plans are that it will be my first.

Will I be see­ing you there?

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Urbanized – an amazing story">Urbanized – an amazing story

February 18th, 2012 · No Comments · creativity

449 x served & 69 x viewed

Over half the world’s pop­u­la­tion now lives in an urb­an area, and 75% will call a city home by 2050. But not all cit­ies are exper­i­en­cing growth, some are actu­ally shrink­ing.
Urb­an­ized is a fas­cin­at­ing doc­u­ment­ary about cit­ies, look­ing at strategies behind urb­an design of some of the world’s fore­most archi­tects, plan­ners, poli­cy­makers, build­ers, and thinkers. The film opened my eyes to sev­er­al urb­an design pro­jects around the world.
Hous­ing, pub­lic trans­port, pub­lic space, people’s engage­ment, eco­nom­ic devel­op­ment, and envir­on­ment­al policy are uni­ver­sal con­cerns. Yet many of us feel that decisions on these issues are made by an isol­ated elite.
I feel that we all should be able to take part in these plans so import­ant for our future life.

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How the mighty fall…?">How the mighty fall…?

January 26th, 2012 · No Comments · digital media, innovation & management, printing & publishing

454 x served & 85 x viewed

It’s remark­able that reports in the gen­er­al media — includ­ing the numer­ous stor­ies put­ting a gra­tu­it­ous, how-the-mighty-have-fallen spin on the trav­ails of Kodak — have had almost noth­ing to say about the con­di­tion or even the exist­ence of its graph­ic com­mu­nic­a­tions product lines.
Patrick Henry, What­They­Think, Janu­ary 20, 2012.

Oh yes, Kodak missed the oppor­tun­ity to prosper from their innov­a­tions in digit­al ima­ging and the digit­al cam­era. So how come they didn’t see what was com­ing? I guess they were just too stuck in their old busi­ness mod­el of mak­ing film that had made them for­tunes over dec­ades. When you’re feel­ing com­fort­able with the old and the old still brings in some money, it seems impossible to look up and get a grasp of the long view. At least not without tak­ing help from a out­sider that isn’t trapped in the present.

Anoth­er sim­il­ar example is Nokia, who were so cer­tain on their own tech­no­logy and design that they ignored the iPhone as just a geeky gad­get with no com­mer­cial poten­tial. Frank Zappa and the Moth­ers of Inven­tion met a sim­il­ar reac­tion from a record com­pany dir­ect­or – no com­mer­cial poten­tial. The favor­ite act of that record com­pany later ended up doing back­ground singing for the Moth­ers!

In their time, Kodak used some of their money to become the main sup­port­er of the Col­lege of Ima­ging Arts and Sci­ences at the Rochester Insti­tute of Tech­no­logy, and the RIT School of Print Media. This might have been a unplanned foresight of their more recent focus on digit­al pro­duc­tion print­ing sys­tems. Rumors say that Kodak will launch a news­pa­per ver­sion of the Prosper inkjet press that will run at 300 meters/min and will be able to print the impress­ive equi­val­ent of 3,098 64-page tabloid newspaper/hour. Iron­ic­ally, this may be anoth­er mis­take, put­ting their hope to anoth­er industry that is reluct­ant to under­stand­ing the need for change. Most news­pa­per com­pan­ies just don’t get it! It seems how­ever like Kodak is mak­ing moves towards oth­er busi­ness areas with­in print­ing and pub­lish­ing, like magazines.

You can read more about Kodak’s reor­gan­iz­a­tion on the web. Under the head­ing Lead­er­ship Insights you can find two inform­at­ive videos.

  • Chair­man & CEO Ant­o­nio Perez dis­cusses Kodak’s restruc­tur­ing
  • Pres­id­ent & COO Philip Faraci answers top ques­tions on cus­tom­ers’ minds

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This is Important!">This is Important!

January 18th, 2012 · No Comments · creativity, social media

450 x served & 54 x viewed

Clay Shirky explains the real prob­lem with the SOPA/PIPA bill that the US Con­gress is about to make into a legis­la­tion that threatens to close down the Inter­net. At the TED offices, Shirky deliv­ers a prop­er mani­festo – a call to defend our free­dom to cre­ate, dis­cuss, link and share, rather than pass­ively con­sume.

It may seem that this is a US only prob­lem, but it actu­ally is dir­ec­ted against the Inter­net glob­ally.
Please watch the whole video and act!

If you’re on an iOS gad­get you may click this link to watch the video.

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Maximizing Shareholder Value">Maximizing Shareholder Value

December 21st, 2011 · No Comments · innovation & management, strategy

478 x served & 138 x viewed

On the face of it, share­hold­er value is the dumbest idea in the world. Share­hold­er value is a res­ult, not a strategy… your main con­stitu­en­cies are your employ­ees, your cus­tom­ers and your products. Man­agers and investors should not set share price increases as their over­arch­ing goal. … Short-term profits should be allied with an increase in the long-term value of a com­pany.”
This state­ment came from the one per­son who might have been the best CEO ever to run the trick of max­im­iz­ing share­hold­er value. It was Jack Welch who said this to Fin­an­cial Times in 2009.
When I came to STORA (now Stora Enso) in 1996, the first words I heard from the CEO Lars-Åke Hel­gesson were that his job was to increase share­hold­er value. To me this was back then a major sur­prise; I thought that the products were the core. Well, that’s what it all comes back to in the paper industry – tonnes! There was soon a chick­en race between the newly formed Stora Enso and Inter­na­tion­al Paper. IP had always been the biggest of them all – in tonnes. This race con­tin­ued sev­er­al years, seem­ingly res­ult­ing in big bonuses for the kami­kaze pilots Jukka Härmälä and John Dillon.
Early on, I star­ted to believe that it was the cus­tom­er that should be in focus. This was how­ever not often a stand­point we saw in lead­ers of the paper industry. They often referred to their busi­ness as “the industry”, and were regarded as highly arrog­ant by most of their cus­tom­ers. This atti­tude was present on almost all levels, the stand­ard answer to a com­plaint on poor per­form­ance in a print­ing press being it is not paper related. An answer that actu­ally nev­er res­ul­ted in happy cus­tom­ers.
Recently, there has been some improve­ment in the atti­tude from paper com­pan­ies. I have even heard the concept of “cus­tom­er suc­cess” being men­tioned by at least one CEO. It may nev­er be to late to change…

For more com­ments on share­hold­er value not being a wise strategy, please read Steve Denning’s column in For­bes: The Dumbest Idea In The World: Max­im­iz­ing Share­hold­er Value.

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