Posts Tagged ‘marketing’

No more bowling…

310 x served & 54 x viewedNinni Lindertz, Senior Marketing Strategist at Facebook Nordic, gave an inspirational talk at the “Guldägget inspirerar” event. Ninni put forward bowling as an example of how marketing used to be done. Taking a full-size bowling ball and trying to strike down as many pins as possible in one go. […]

  • By petter
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Social media presence?

85 x served & 14 x viewedWhy do companies chose to set up a presence in social media? It makes much sense to find B2C companies on Facebook and Twitter, but what about B2B? Stora Enso has chosen to follow no one and has tweeted only 29 times to its...

Marketing and Social Media Trends

95 x served & 12 x viewedIn his blog on influential marketing, Rohit Bhargava who works at Ogilvy has listed 15 social media trends that are changing the world of marketing. I especially favour his No. 1 Likeonomics that shows how a Like by the right person on a Facebook...

Just do it…

Seth Godin and Linchpin

99 x served & 10 x viewedSeth Godin tells us (tells me!) to do things – not only thinking of things. Click to watch the video (sorry for the 30s ad in the beginning). So I am reading his book Linchpin. May this change me into a real doer?

  • By petter
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Victory of “Dead-Tree” Communication

75 x served & 8 x viewedAccording to a recent report in Knowledge@Wharton, marketing in print is so much more effective than in digital media. Actually, it is the print that drives the traffic to the web sites! The findings were supported by several comments to the article. The report was...