a petter idea

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No more bowling…">No more bowling…

April 3rd, 2012 · No Comments · creativity, digital media, marketing

386 x served & 77 x viewed­Ninni Lindertz, Seni­or Mar­ket­ing Strategist at Face­book Nor­d­ic, gave an inspir­a­tion­al talk at the “Guldäg­get inspirerar” event. Ninni put for­ward bowl­ing as an example of how mar­ket­ing used to be done. Tak­ing a full-size bowl­ing ball and try­ing to strike down as many pins as pos­sible in one go. […]

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Social media presence?">Social media presence?

November 22nd, 2011 · No Comments · social media

117 x served & 26 x viewed­Why do com­pan­ies chose to set up a pres­ence in social media? It makes much sense to find B2C com­pan­ies on Face­book and Twit­ter, but what about B2B? Stora Enso has chosen to fol­low no one and has tweeted only 29 times to its 532 fol­low­ers. What’s the pur­pose […]

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Marketing and Social Media Trends">Marketing and Social Media Trends

March 22nd, 2011 · No Comments · marketing, social media

130 x served & 24 x viewed­In his blog on influ­en­tial mar­ket­ing, Rohit Bhar­gava who works at Ogilvy has lis­ted 15 social media trends that are chan­ging the world of mar­ket­ing. I espe­cially favour his No. 1 Likeo­nom­ics that shows how a Like by the right per­son on a Face­book page may mean more than […]

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Just do it…">Just do it…

June 9th, 2010 · No Comments · innovation & management

123 x served & 20 x viewed­Seth God­in tells us (tells me!) to do things — not only think­ing of things. Click to watch the video (sorry for the 30s ad in the begin­ning). So I am read­ing his book Linch­pin. May this change me into a real doer?

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Victory of “Dead-Tree” Communication">Victory of “Dead-Tree” Communication

March 24th, 2008 · No Comments · printing & publishing

95 x served & 17 x viewedAccord­ing to a recent report in Knowledge@Wharton, mar­ket­ing in print is so much more effect­ive than in digit­al media. Actu­ally, it is the print that drives the traffic to the web sites! The find­ings were sup­por­ted by sev­er­al com­ments to the art­icle. The report was also referred to in the […]

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