Author Archive

Smoke screens?

301 x served & 60 x viewed­We intend to achieve world-class pro­cess effi­ciency by imple­ment­ing a sys­tem­at­ic and qual­ity-related improve­ment of pro­cesses and cost-effi­­ciency in our pro­duc­tion, sales and admin­is­tra­tion. We thereby hope to secure long-term com­pet­it­ive­ness and gen­er­ate strong cash flows that can be used for prof­it­able growth. This is a real-life state­ment from […]

  • By petter
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5 years from now…

IBM's predictions of five years from now

339 x served & 83 x viewed…you’ll no longer be amazed! What might seem incred­ible today will be quite nat­ur­al to most of us five years from now. Douglas Adams – author of the Hitchhiker’s Guide to the Galaxy – explained to us that 

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Unbreakable?

Samsung Galaxy Skin concept

304 x served & 49 x viewedSam­sung Galaxy has shown a new type of dis­play that can fold into two or four parts and can take the bang of a ham­mer without break­ing. The thin bend­able dis­play is (sup­posed to be) made of a graphene AMOLED mater­i­al that make it flex­ible and thin as a […]

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Clever usage of Mag+

FORM Magazines

324 x served & 66 x viewedI have had the priv­ilege of super­vising two clev­er stu­dents on a thes­is for the Bach­el­or Degree in Graph­ic Arts Tech­no­logy at the Dalarna Uni­ver­sity. The pair of them, Kim Car­los Rehn and Agnes Forsell have addressed the top­ic Advert­ising in digit­al magazines: Place­ment and design of ads in […]

  • By petter
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No more bowling…

365 x served & 73 x viewed­Ninni Lindertz, Seni­or Mar­ket­ing Strategist at Face­book Nor­d­ic, gave an inspir­a­tion­al talk at the “Guldäg­get inspirerar” event. Ninni put for­ward bowl­ing as an example of how mar­ket­ing used to be done. Tak­ing a full-size bowl­ing ball and try­ing to strike down as many pins as pos­sible in one go. […]

  • By petter
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Being creative in She-left-you

Creative Summit is held in the North of Sweden during two days in June. Great minds from all over the world will gather to share, talk and think about how the communication industry will evolve in the future. Will I be seeing you there?

  • By petter
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Urbanized – an amazing story

Cityscape

320 x served & 59 x viewe­dOver half the world’s pop­u­la­tion now lives in an urb­an area, and 75% will call a city home by 2050. But not all cit­ies are exper­i­en­cing growth, some are actu­ally shrink­ing.Urb­an­ized is a fas­cin­at­ing doc­u­ment­ary about cit­ies, look­ing at strategies behind urb­an design of…

  • By petter
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How the mighty fall…?

Kodak Prosper S10 inkjet print heads

Oh yes, Kodak missed the oppor­tun­ity to prosper from their innov­a­tions in digit­al ima­ging and the digit­al cam­era. So how come they didn’t see what was com­ing? I guess they were stuck in their old busi­ness mod­el of mak­ing film that had made them a for­tune. When you’re feel­ing com­fort­able with the old and the old still brings in some money, it seems impossible to look up and get a grasp of the long view. At least not without tak­ing help from a out­sider that isn’t trapped in the present.

  • By petter
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This is Important!

Clay Shirky at the TED offices, January 2012

Clay Shirky explains the real prob­lem with the SOPA/PIPA bill that the US Con­gress is about to make into a legis­la­tion that threatens to close down the Inter­net.

  • By petter
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Maximizing Shareholder Value

Lego businessman on bench

On the face of it, share­hold­er value is the dumbest idea in the world. Share­hold­er value is a res­ult, not a strategy… your main con­stitu­en­cies are your employ­ees, your cus­tom­ers and your products. Man­agers and investors should not set share price increases as their over­arch­ing goal…

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