a petter idea

petter shares his views and ideas

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Smoke screens?">Smoke screens?

May 15th, 2014 · No Comments · creativity, innovation, strategy

338 x served & 64 x viewed­We intend to achieve world-class pro­cess effi­ciency by imple­ment­ing a sys­tem­at­ic and qual­ity-related improve­ment of pro­cesses and cost-effi­­ciency in our pro­duc­tion, sales and admin­is­tra­tion. We thereby hope to secure long-term com­pet­it­ive­ness and gen­er­ate strong cash flows that can be used for prof­it­able growth. This is a real-life state­ment from […]

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5 years from now…">5 years from now…

December 28th, 2012 · No Comments · creativity, innovation

370 x served & 86 x viewed…you’ll no longer be amazed! What might seem incred­ible today will be quite nat­ur­al to most of us five years from now. Douglas Adams – author of the Hitchhiker’s Guide to the Galaxy – explained to us that 

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Unbreakable?">Unbreakable?

July 18th, 2012 · No Comments · creativity, digital media, eBooks & eReaders

333 x served & 51 x viewedSam­sung Galaxy has shown a new type of dis­play that can fold into two or four parts and can take the bang of a ham­mer without break­ing. The thin bend­able dis­play is (sup­posed to be) made of a graphene AMOLED mater­i­al that make it flex­ible and thin as a […]

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Clever usage of Mag+">Clever usage of Mag+

June 7th, 2012 · No Comments · creativity, digital media

349 x served & 69 x viewedI have had the priv­ilege of super­vising two clev­er stu­dents on a thes­is for the Bach­el­or Degree in Graph­ic Arts Tech­no­logy at the Dalarna Uni­ver­sity. The pair of them, Kim Car­los Rehn and Agnes Forsell have addressed the top­ic Advert­ising in digit­al magazines: Place­ment and design of ads in […]

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No more bowling…">No more bowling…

April 3rd, 2012 · No Comments · creativity, digital media, marketing

386 x served & 77 x viewed­Ninni Lindertz, Seni­or Mar­ket­ing Strategist at Face­book Nor­d­ic, gave an inspir­a­tion­al talk at the “Guldäg­get inspirerar” event. Ninni put for­ward bowl­ing as an example of how mar­ket­ing used to be done. Tak­ing a full-size bowl­ing ball and try­ing to strike down as many pins as pos­sible in one go. […]

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Being creative in She-left-you">Being creative in She-left-you

March 9th, 2012 · No Comments · creativity

Cre­at­ive Sum­mit is held in the North of Sweden dur­ing two days in June. Great minds from all over the world will gath­er to share, talk and think about how the com­mu­nic­a­tion industry will evolve in the future.
Will I be see­ing you there?

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Urbanized – an amazing story">Urbanized – an amazing story

February 18th, 2012 · No Comments · creativity

337 x served & 62 x viewe­dOver half the world’s pop­u­la­tion now lives in an urb­an area, and 75% will call a city home by 2050. But not all cit­ies are exper­i­en­cing growth, some are actu­ally shrink­ing.Urb­an­ized is a fas­cin­at­ing doc­u­ment­ary about cit­ies, look­ing at strategies behind urb­an design of some of the world’s fore­most […]

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How the mighty fall…?">How the mighty fall…?

January 26th, 2012 · No Comments · digital media, innovation & management, printing & publishing

Oh yes, Kodak missed the oppor­tun­ity to prosper from their innov­a­tions in digit­al ima­ging and the digit­al cam­era. So how come they didn’t see what was com­ing? I guess they were stuck in their old busi­ness mod­el of mak­ing film that had made them a for­tune. When you’re feel­ing com­fort­able with the old and the old still brings in some money, it seems impossible to look up and get a grasp of the long view. At least not without tak­ing help from a out­sider that isn’t trapped in the present.

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This is Important!">This is Important!

January 18th, 2012 · No Comments · creativity, social media

Clay Shirky explains the real prob­lem with the SOPA/PIPA bill that the US Con­gress is about to make into a legis­la­tion that threatens to close down the Inter­net.

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Maximizing Shareholder Value">Maximizing Shareholder Value

December 21st, 2011 · No Comments · innovation & management, strategy

On the face of it, share­hold­er value is the dumbest idea in the world. Share­hold­er value is a res­ult, not a strategy… your main con­stitu­en­cies are your employ­ees, your cus­tom­ers and your products. Man­agers and investors should not set share price increases as their over­arch­ing goal…

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