Tag Archives: surprise

Being creative in She-left-you

Creative Summit is held in the North of Sweden where the nature is right on your doorstep and the midnight sun shines almost through the night. During two days in June, great minds from all over the world will gather to share, talk and think about how the communication industry will evolve in the future.

This will be the fifth Creative Summit and my plans are that it will be my first.

Will I be seeing you there?

Rival logo illuminated through red wine

Illuminated logo

Taken by surprise I had a glass of Italian red with a rock star at the Rival bar in Stockholm. He put his glass on the paper napkin, and to our amazement the printed logo was coloured red by a spotlight shining through the wine in the glass. One chance in a million to get the right conditions for this?