I have had the privilege of supervising two clever students on a thesis for the Bachelor Degree in Graphic Arts Technology at the Dalarna University. The pair of them, Kim Carlos Rehn and Agnes Forsell have addressed the topic Advertising in digital magazines: Placement and design of ads in iPad magazines. They made a video of how they transfered some of the print content of the Swedish FORM Magazine to the Mag+ format. Watch the video and enjoy!
Ninni Lindertz, Senior Marketing Strategist at Facebook Nordic, gave an inspirational talk at the “Guldägget inspirerar” event. Ninni put forward bowling as an example of how marketing used to be done. Taking a full-size bowling ball and trying to strike down as many pins as possible in one go. In a world of Social Media, bowling is not a preferred strategy. She mentioned Nike’s Write the future ad that first appeared on their Facebook page. Not being the official sponsor, one might still say that Nike won the branding championship. According to Business Week, Nike’s chief marketing officer Davide Grasso has stated that Facebook “is the equivalent for us to what TV was for marketers back in the 1960s.” The takeaway is that marketers should no longer try bowling, but going social by design. A working metaphor would be to play the pinball game.
För svenska läsare finns Ninnis presentation på Vimeo.
Creative Summit is held in the North of Sweden where the nature is right on your doorstep and the midnight sun shines almost through the night. During two days in June, great minds from all over the world will gather to share, talk and think about how the communication industry will evolve in the future.
This will be the fifth Creative Summit and my plans are that it will be my first.
Will I be seeing you there?
Clay Shirky explains the real problem with the SOPA/PIPA bill that the US Congress is about to make into a legislation that threatens to close down the Internet. At the TED offices, Shirky delivers a proper manifesto – a call to defend our freedom to create, discuss, link and share, rather than passively consume.
It may seem that this is a US only problem, but it actually is directed against the Internet globally.
Please watch the whole video and act!
If you’re on an iOS gadget you may click this link to watch the video.
No, curiosity is something good. Today there’s even talk about not killing young children’s curiosity during their first school years. Amazing if that will happen within reasonable time…
Personally, I am devoted to make a living from my curiosity. People used to say that “I don’t want to die curious”, meaning that they were devoted to satisfy their curiosity. I would rather state that I’m going to die still being curious. My almost unlimited interest lies in many things, especially the extremely fast technology development. Digital communication and social media are some of my favourite areas. All this is very useful in my new role as a free agent doing situational and scenario analysis. I even found a new title – Future Strategist – after taking an extended course at Kairos Future.
So now I’m looking for challenging opportunities to do some work in my new role. Anyone up for a new strategy? I am here to assist you!
Our ways of learning are changing, but it seems that not everyone is aware. Douglas Thomas and John Seely Brown describe in their new book A New Culture of Learning: Cultivating the Imagination for a World of Constant Change, how a new type of learning takes place without books, teachers and classrooms. It is a social phenomenon that emanates from the amazing interactivity we have acquired with the many new Internet tools like Wikipedia and Facebook. We meet with a new form of culture in which knowledge is seen as fluid and evolving, the personal is both enhanced and refined in relation to the collective, and the ability to manage, negotiate and participate in the world is governed by the play of the imagination.
Jane Hart describes part of this development in her Social Learning Handbook. Her strong statement is that Life in the Social Workplace is not something you just talk or read about; it’s something you do! She has created an interesting presentation entitled A new approach to workplace learning:
In his blog on influential marketing, Rohit Bhargava who works at Ogilvy has listed 15 social media trends that are changing the world of marketing.
I especially favour his No. 1 Likeonomics that shows how a Like by the right person on a Facebook page may mean more than a major campaign in print.
I just remembered a really inspiring talk at Guldäggsdagarna 2010. This was almost a year ago, but I believe it is still well worth sharing.
Click image to play video.
Faris Yakob was Chief Technology Strategist of McCann Erikson in New York, and is today Chief Innovation Officer at MDC Partners. In his presentation, Faris used a mind-provoking definition by Bran Ferren that technology is stuff that doesn’t work yet!
Faris referred to Douglas Adams, stating that
- everything that’s already in the world when we’re born is just normal;
- anything that gets invented between then and before we turn thirty is incredibly exciting and creative and with any luck we can make a career out of it;
- anything that gets invented after we’re thirty is against the natural order of things and the beginning of the end of civilisation as we know it until it’s been around for about ten years when it gradually turns out to be alright really.
Please enjoy the video!
Links to stuff not shown in the video
Moore’s law: page 26 in Deloitte – The 2009 Shift Index
Kryder’s law on computer storage costs: page 27
Gilder’s Law on cost per communication bit. Eventually the cost of a telephone call, or of a bit transmitted, will be “free.”
Media fragmentation by Millward Brown
PS – Can’t view flash on your device? View this post on a regular computer (Mac or PC).
Chris Anderson taught me a new concept: Crowd-Accelerated Innovation.
Three thing are needed for this:
This is most easily achieved by utilising web video such as YouTube, where it is possible to realise global innovation. It is however my strong belief that the concept of crowd-accelerated innovation is applicable also to smaller groups such as companies, universities and other organisations. There are several reasons against openness in many organisations; it may be fear (don’t upset the boss – I might lose my bonus), personal power (my knowledge gives me my position) or many other reasons. Real innovation is so much easier achieved in a truly open climate.
Watch Chris Anderson’s TED talk here:
I believe that the book as an artefact has a very strong notion with most people. “I would never read a book on a crappy screen” may still today be heard from a majority of people. IDEO has recently published a video showing three different concepts of future book design. Of course they are presented on an iPad-looking device. Watch this video and judge for yourself. My thinking is that we some time in the not so far away future will look at today’s books with the same kind of fascination we see the Dead Sea Scrolls.