Posts Tagged ‘digital media’

Clever usage of Mag+

FORM Magazines

277 x served & 48 x viewedI have had the privilege of supervising two clever students on a thesis for the Bachelor Degree in Graphic Arts Technology at the Dalarna University. The pair of them, Kim Carlos Rehn and Agnes Forsell have addressed the topic Advertising in digital magazines: Placement and design of ads in […]

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No more bowling…

314 x served & 55 x viewedNinni Lindertz, Senior Marketing Strategist at Facebook Nordic, gave an inspirational talk at the “Guldägget inspirerar” event. Ninni put forward bowling as an example of how marketing used to be done. Taking a full-size bowling ball and trying to strike down as many pins as possible in one go. […]

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Being creative in She-left-you

Creative Summit is held in the North of Sweden during two days in June. Great minds from all over the world will gather to share, talk and think about how the communication industry will evolve in the future. Will I be seeing you there?

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This is Important!

Clay Shirky at the TED offices, January 2012

Clay Shirky explains the real problem with the SOPA/PIPA bill that the US Congress is about to make into a legislation that threatens to close down the Internet.

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Curiosity killed the cat …Not!

101 x served & 34 x viewedNo, curiosity is something good. Today there’s even talk about not killing young children’s curiosity during their first school years. Amazing if that will happen within reasonable time… Personally, I am devoted to make a living from my curiosity. People used to say that…

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Life-long learning

Lifelong learning word cloud

Our ways of learning are changing, but it seems that not everyone is aware. Douglas Thomas and John Seely Brown describe in their new book A New Culture of Learning: Cultivating the Imagination for a World of Constant Change, how a new type of learning takes place without books, teachers and classrooms.

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Marketing and Social Media Trends

98 x served & 13 x viewedIn his blog on influential marketing, Rohit Bhargava who works at Ogilvy has listed 15 social media trends that are changing the world of marketing. I especially favour his No. 1 Likeonomics that shows how a Like by the right person on a Facebook...

Stuff that doesn’t work – yet

146 x served & 55 x viewedI just remembered a really inspiring talk at Guldäggsdagarna 2010. This was almost a year ago, but I believe it is still well worth sharing. Click image to play video. Faris Yakob was Chief Technology Strategist of McCann Erikson in New York, and is...

Crowd-Accelerated Innovation

91 x served & 12 x viewedChris Anderson taught me a new concept: Crowd-Accelerated Innovation. Three thing are needed for this: a (big) crowd, light (open visibility) and desire. This is most easily achieved by utilising web video such as YouTube, where it is possible to realise global innovation. It...

What is a book, actually?

92 x served & 16 x viewedI believe that the book as an artefact has a very strong notion with most people. "I would never read a book on a crappy screen" may still today be heard from a majority of people. IDEO has recently published a video showing three...

  • By petter
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