What is innovativeness?

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I asked Rolf Jensen (of Dream Company):

What do we actually mean with INNOVATIVENESS?
Can it at all be measured?
What does it take to define a person, a group, a company or a region (city/country) as truly innovative?

Rolf Jensen answered:

Dear Petter Kolseth,
Innovation is used in a lot of ways, I do not believe we can measure it. To me an innovative person/company is one that can put together things or ideas – that other people haven't thought about. My favourite quote just now is this: "Unless, there is a consensus that it is nonsense what you are doing, it is not a breakthrough" (by Burt Rutan, the guy with SpaceShipOne)

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