Category Archives: marketing

No more bowling…

Ninni Lindertz, Senior Marketing Strategist at Facebook Nordic, gave an inspirational talk at the “Guldägget inspirerar” event. Ninni put forward bowling as an example of how marketing used to be done. Taking a full-size bowling ball and trying to strike down as many pins as possible in one go. In a world of Social Media, bowling is not a preferred strategy. She mentioned Nike’s Write the future ad that first appeared on their Facebook page. Not being the official sponsor, one might still say that Nike won the branding championship. According to Business Week, Nike’s chief marketing officer Davide Grasso has stated that Facebook “is the equivalent for us to what TV was for marketers back in the 1960s.” The takeaway is that marketers should no longer try bowling, but going social by design. A working metaphor would be to play the pinball game.

För svenska läsare finns Ninnis presentation på Vimeo.

Killing creativity…

Youngme Moon who is the Donald K. David Professor of Business Administration and Senior Associate Dean at Harvard Business School has compiled an “anti-creativity checklist” that gave me a total flash back to my earlier employer. I believe I heard at least 80% of her sentences. Numbers 1-4 relate to colleagues which make them less relevant. Most of my colleagues were just as frustrated as I was. Number 11 is about underestimating your customers – They’re not ready for that, or That’s not what they’re asking for – I heard that just too often.

Please enjoy the video!

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