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Entries Tagged as 'marketing'

No more bowling…">No more bowling…

April 3rd, 2012 · No Comments · creativity, digital media, marketing

622 x served & 97 x viewed­Ninni Lindertz, Seni­or Mar­ket­ing Strategist at Face­book Nor­d­ic, gave an inspir­a­tion­al talk at the “Guldäg­get inspirerar” event. Ninni put for­ward bowl­ing as an example of how mar­ket­ing used to be done. Tak­ing a full-size bowl­ing ball and try­ing to strike down as many pins as pos­sible in one go. […]

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Killing creativity…">Killing creativity…

April 10th, 2011 · No Comments · creativity, innovation & management, marketing

194 x served & 27 x viewedYoung­me Moon who is the Don­ald K. Dav­id Pro­fess­or of Busi­ness Admin­is­tra­tion and Seni­or Asso­ci­ate Dean at Har­vard Busi­ness School has com­piled an “anti-cre­at­iv­ity check­list” that gave me a total flash back to my earli­er employ­er. I believe I heard at least 80% of her sen­tences. Num­bers 1–4 relate […]

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Marketing and Social Media Trends">Marketing and Social Media Trends

March 22nd, 2011 · No Comments · marketing, social media

185 x served & 31 x viewed­In his blog on influ­en­tial mar­ket­ing, Rohit Bhar­gava who works at Ogilvy has lis­ted 15 social media trends that are chan­ging the world of mar­ket­ing. I espe­cially favour his No. 1 Likeo­nom­ics that shows how a Like by the right per­son on a Face­book page may mean more than […]

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