I have had the privilege of supervising two clever students on a thesis for the Bachelor Degree in Graphic Arts Technology at the Dalarna University. The pair of them, Kim Carlos Rehn and Agnes Forsell have addressed the topic Advertising in digital magazines: Placement and design of ads in iPad magazines. They made a video of how they transfered some of the print content of the Swedish FORM Magazine to the Mag+ format. Watch the video and enjoy!
Ninni Lindertz, Senior Marketing Strategist at Facebook Nordic, gave an inspirational talk at the “Guldägget inspirerar” event. Ninni put forward bowling as an example of how marketing used to be done. Taking a full-size bowling ball and trying to strike down as many pins as possible in one go. In a world of Social Media, bowling is not a preferred strategy. She mentioned Nike’s Write the future ad that first appeared on their Facebook page. Not being the official sponsor, one might still say that Nike won the branding championship. According to Business Week, Nike’s chief marketing officer Davide Grasso has stated that Facebook “is the equivalent for us to what TV was for marketers back in the 1960s.” The takeaway is that marketers should no longer try bowling, but going social by design. A working metaphor would be to play the pinball game.
För svenska läsare finns Ninnis presentation på Vimeo.
Math is a real challenge for many. Admittedly, calculus takes some training, but simple tasks such as addition and subtraction may ocassionally be just too much. Percentages are another major obstacle. I meet almost daily statements that you can save as much as 5%, 10% or even 20% by some irresistible deal. The other day Ryanair provided yet another example. They promised me to save over 20% buying six scratch cards for €10 when one card was sold for €2. What’s wrong you might say? Well, €2 off from €12 is not over 20%. It’s less — only 16,7%. So are Ryanair cheating or just poor at math?
I just remembered a really inspiring talk at Guldäggsdagarna 2010. This was almost a year ago, but I believe it is still well worth sharing.
Click image to play video.
Faris Yakob was Chief Technology Strategist of McCann Erikson in New York, and is today Chief Innovation Officer at MDC Partners. In his presentation, Faris used a mind-provoking definition by Bran Ferren that technology is stuff that doesn’t work yet!
Faris referred to Douglas Adams, stating that
- everything that’s already in the world when we’re born is just normal;
- anything that gets invented between then and before we turn thirty is incredibly exciting and creative and with any luck we can make a career out of it;
- anything that gets invented after we’re thirty is against the natural order of things and the beginning of the end of civilisation as we know it until it’s been around for about ten years when it gradually turns out to be alright really.
Please enjoy the video!
Links to stuff not shown in the video
Moore’s law: page 26 in Deloitte – The 2009 Shift Index
Kryder’s law on computer storage costs: page 27
Gilder’s Law on cost per communication bit. Eventually the cost of a telephone call, or of a bit transmitted, will be “free.”
Media fragmentation by Millward Brown
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