Posts Tagged ‘advertising’

No more bowling…

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Ninni Lindertz, Senior Mar­ket­ing Strategist at Face­book Nor­dic, gave an inspir­a­tional talk at the “Guldäg­get inspirerar” event. Ninni put for­ward bowl­ing as an example of how mar­ket­ing used to be done. Tak­ing a full-size bowl­ing ball and try­ing to strike down as many pins as pos­sible in one go. In a world of Social Media, […]

  • By petter
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What counts?

Math is a real chal­lenge for many. Admit­tedly, cal­cu­lus takes some train­ing, but simple tasks such as addi­tion and sub­trac­tion may ocas­sion­ally be just too much. Per­cent­ages are another major obstacle. I meet almost daily state­ments that you can save as much as 5%, 10% or even 20% by some...

Stuff that doesn’t work – yet

I just remembered a really inspir­ing talk at Guldäggs­dagarna 2010. This was almost a year ago, but I believe it is still well worth shar­ing. Click image to play video. Faris Yakob was Chief Tech­no­logy Strategist of McCann Erikson in New York, and is today Chief Innov­a­tion Officer at MDC Part­ners....